Tuesday, January 21, 2014

25 Years Already?

This week marks the 25th anniversary of the opening of Bobby Rahal Honda.  You may not know how it all began, or how far it has come to be what it is today.  Rewinding back twenty five years ago, the average car salesman was not always what you would call honest or helpful.  Most people would describe the car buying experience as confusing and frustrating.  When Bobby Rahal met Ron Ferris, a Chicago area sales consultant at the time, he was so impressed by the service he received that he formed a business partnership with him.  The idea was to open a car dealership that operated solely on customer satisfaction.  
In January of 1989, Bobby Rahal (Chairman of Bobby Rahal Automotive Group), Ron Ferris (Chief Executive Officer), and Bob Vladem (Chief Financial Officer) made up the original founding partnership and opened Bobby Rahal Honda in Mechanicsburg, PA.  Since its opening, Bobby Rahal Honda has been known for its customer satisfaction, and it shows.  Bobby Rahal Honda has earned the “President’s Award” from Honda eleven times since 1994, when the program first began.  The company has also been voted “Simply the Best” by Harrisburg Magazine Reader’s Poll for ten consecutive years.  
Bobby Rahal Honda is also known for its conveyer-driven service line.  First operating in September of 2004, this line was designed by the company’s President, John Rickards.  The five-station line is made for speed.  Oil changes, wiper inserts, bulbs, and many other routine service repairs can be done on this line in as little as a half an hour.  The company also boasts a Car Wash that uses recycled water with a state-of-the-art system to wash cars, whether in for service, or for cars that come in off the street.
The importance of customer satisfaction is seen in everything that Bobby Rahal Honda does and how the company as a whole, as well as its employees treats clients.




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